The Five Hearts

You, possibly, when faced with the array of options below every damn post on social media.

A superfluity of options

  1. Feedback: Nice job! (Send feedback to the author)
  2. Share: My friends should see this!
  3. Guide: I want to see more things like this.
  4. Bookmark: I want to read this / remember for later
  5. Weigh in: I agree with this; or see below.

We need to go…deeper

  1. The spectrum [endorse … agree … disagree … consider harmful]: I have an opinion, which might include “this is awesome”, “this is problematic”, “this is hate speech”, “this is spam”, and everything between. Facebook canonized this a while ago with the reaction-faces, because “Like”ing someone’s funeral notice seemed a bit crude.
  2. Directed vs. Broadcast vs. For the Admins: I want the author to know my thoughts; or my friends; or everyone; or possibly I want to talk to the moderators. It’s rarer to give users control over this directly, though Twitter recently has started letting you pretend to talk to to the algorithm. (I have my suspicion it’s the Door Close button of the internet, however.)

Support

  1. Respond: I want to respond to the author directly.
  2. Quote: I want to comment on this where my friends can see.
  3. Follow: I want to further engage with the author, or with this stream of content.
  4. $$$: I want to support the author (financially, or other means)

You’re confused because it’s confusing

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Obligate infovore. All posts made with 100% recycled electrons, sustainably crafted by artisanal artisans. He/him/his.

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Alex Feinman

Alex Feinman

Obligate infovore. All posts made with 100% recycled electrons, sustainably crafted by artisanal artisans. He/him/his.

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